DC Maiwada Dissects Effective Communication of Capacity Building Results at WCO Session

The Nigeria Customs Service (NCS) has showcased its results-oriented reform communication model at the 17th Session of the World Customs Organisation (WCO) Capacity Building Committee in Brussels, highlighting its efforts to strengthen Post Clearance Audit, Risk Management and Trade Facilitation.

Deputy Comptroller Abdullahi Maiwada, the National Public Relations Officer, represented the Nigeria Customs Service at the WCO Capacity Building Committee session held from 25 to 27 February 2026.

DC Maiwada shared insights on effective communication of capacity building initiative in a presentation titled “Communicating the Results of Capacity-Building Initiatives More Effectively: Nigeria Customs Service Experience and Lessons Learned.”

He highlighted the Service’s shift in approach, under the leadership of the Comptroller General of Customs, Adewale Adeniyi MFR, who doubles as the Chairperson of the WCO Council, transitioning from reporting activities to evidence-based storytelling that clearly demonstrates reform outcomes and measurable impact.

“The Service’s reform communication framework is structured around three core pillars: institutional capacity building, human resource development, and stakeholder capacity engagement, ensuring that reforms are not only implemented but clearly understood and trusted,” Maiwada noted.

Using the Time Release Study (TRS) as a case study, the NCS Spokesperson illustrated how the Service adopted transparent data presentation tools, including infographics, which helped reveal the real causes of cargo clearance delays.

An issue related to systemic idle time rather than inspection procedures.

According to DC Maiwada, “This approach shifted the narrative from defensive explanations to performance benchmarking, strengthening shared accountability across the trade ecosystem.”

On the Advance Ruling programme, Maiwada informed that 83 Advance Rulings were issued in 2025, while registered accounts grew from 60 in December 2024 to 173 in December 2025, reflecting a 188.3 percent increase in stakeholder participation.

He further stated that the initiative accounted for 2.9 percent of total revenue from goods valued at ₦240.89 billion in 2025, reinforcing the role of structured communication in promoting predictability and voluntary compliance.

Highlighting progress under the Authorised Economic Operator (AEO) Programme, he revealed that about 120 Companies have received full AEO certification. Additionally, 3,270 officers were trained nationwide as AEO Champions to sustain implementation and deepen stakeholder engagement.

He referenced the deployment of the indigenous Unified Customs Management System, called B’Odogwu, as a milestone in digital transformation, supported by continuous sensitisation and user engagement.

The National PRO equally highlighted the Customs Integrity Perception Survey as a data-driven tool for strengthening accountability and public trust, noting that integrity management within the Service is now measurable and continuously assessed.

He encouraged WCO member administrations to integrate communication units at the design stage of reform initiatives, humanise institutional processes, sustain engagement beyond single events, and strengthen peer learning across Customs administrations.

At the end of the session, Nigeria nominated LI Yan of China Customs for the position of Chair of the 18th Session of the WCO Capacity Building Committee and was unanimously supported by all delegates.

As China’s Customs Attaché to Brussels since 2020, she has effectively managed both multilateral and bilateral initiatives within the WCO and with key partners, consistently fostering collaboration and innovation.

Her four terms as Vice Chair and election as Chair at the 16th Session and the recent re-election at the just concluded 17th Session of the WCO Capacity Building Committee reflect her dedication and the Committee’s trust in her abilities.